The Retail Industry in India has emerged as one of the most dynamic and fast paced industries with several players entering the market. The Indian retail market is the fifth-largest retail destination globally. It is estimated to grow from US$ 385 billion in 2007-08 to US$ 405 billion by 2009-10 and to US$ 573 billion by 2012-13. (Source: IBEF: Market Review September 2009). As per estimates by CRISIL, the Indian retail industry is poised to grow at a rate of 19 % over the next five years. The organized retail segment is expected to grow from 5 % to about 7 to 8 % by 2012-13.
Anacra Merchandise Pvt Ltd (the company) was founded by an experienced management team to develop and market new types of consumer products/brands in the Indian Market which has immense potential in terms of volume and buying capacity. Owing to its large population and developing economy, India is a lucrative and beneficial market for a lot of international brands.
The Company uses a combination of employees and distributors for marketing its products. The Company founders have extensive relationships with major prospective chain stores and distributors, which facilitate marketing. The Company has also been developing distinctive packaging and logos to achieve brand recognition for its products.
Opportunities of Entering the Indian Market
- Changing customer tastes
- Liberalisation of Geographic Markets
- Technological Advances
- Changes in Government Policies
- Change in population- age structure
- New Distribution Channels
- Market Size
Primary Activities Of Anacra
- Brand Building and Development
- Inbound logistics/ Supply Chain Management
- Outbound logistics/Distribution
Support Activities and Costs
- Human resource management
- Technology development
- Marketing and Sales