HexBug

Brand of micro robotic toys. Parent company Innovation First International based in Texas, USA. Company turnover: 50 Million USD. The Indian business of the tie up is in excess of 400,000 USD in the first year of operations and distribution in India.


By Leveraging our robotics expertise, we entered the toy industry in 2007 with the launch of the HEXBUG Micro Robotic Creatures product line. HEXBUG was designed to give children a positive experience with robotics at a young age. Our passion for robotics, as demonstrated by our VEX Robotics program, was the main catalyst fueling HEXBUG's inception. Hence, the brand was brorn! People are drawn to the HEXBUG brand for our products fascinating behavior, intelligent bug-like attributes and eye-catching packaging. Some of the products are so animated, they even fool cats, dogs and some humans into thinking they are alive!

Products

  • HEXBUG was designed to give children a positive experience with robotics at a young age

  • Some of the products are so animated, they even fool cats, dogs and some humans into thinking they are alive!